First and foremost: I had no idea what in the world Media Kits were for the longest time. I would occasionally run across requests for them while I was reaching out to brands to set up collaborations; but quickly shrugged it off as something only fancy, well-established bloggers provided.
Guys, that snap judgment couldn't have been more wrong! So I wanted to hand down what I've learned over the past year about their purpose, and why you need one - like, yesterday.
Q: What exactly IS a media kit?
A: Have you ever walked into an interview without a copy of your resume on hand? (I really hope your answer is no.) a Media Kit is your social media resume. A 'snapshot' if you will, of your presence online. Brands want to get an idea of what they are getting themselves into, business wise. How working with you can benefit them, as much as it will you. By taking the proactive approach of attaching these kits when you send out your first correspondence; it shows that you take what you do seriously, are a professional, and want to make a memorable first impression.
Q: I'm still new to the Influencer world. Should I even bother making a kit?
A: YES! Absolutely. There are always going to be better, more qualified applicants for any job - it doesn't mean that they will always have the upper hand. A solid first impression is key. Even if you are just starting out, being overly prepared can make or break a deal. Providing this document shows that you've come ready, and also saves the company time by eliminating so much back and forth. You can never go wrong with going the extra mile.
Q: How often should I update my kit?
A: As often as you're knocking out collaborations! Every time you sign on another brand, update your information! Much like a real resume, you want to keep your information current; so that companies can see what you've been up to!
Q: Okay, so how do I get one of these kits?
A: ME! I am here to help you every step of the way. YES, you are able to find templates online to complete your own; and if you have the time and resources to do so - knock yourself out! But if you are just too swamped to even think about getting around to bothering with this - I am at your service! Literally.
I will email you a questionnaire to complete; once I receive this, I will get to work! My current turnaround time is 24 hours. I will email you my first draft - and we can make any desired tweaks or changes until you are 100% satisfied.
The whole reason that I wanted to start doing this, is that I have a heart for the hustle. We are all trying to get out there and make a name for ourselves. What better way to show my support to all of you mama bosses out there; then to give you the confidence you need to contact any brand you want, without doubting your capabilities.
My service fees are as followed:
ONE KIT: $20.00
TWO KITS: $35.00
(two entirely different templates, one providing a general overview of your brand, and a second if you are looking to reach a specific audience.)
If you have any questions or need more information about this, and how it could benefit you - email me! I would love to connect. You can also find examples of the Media Kits I've already done on my Instagram (@Charlietakesphx)
I look forward to hearing from you!
FULL DISCLOSURE: I am by no means an expert on branding or marketing. There are plenty of individuals out there with a skillset and tools that far exceed my own. What I offer is based on my current knowledge, experience, and aptitude for basic design.