I go back and forth when it comes to my blog name. I love the meaning behind it, but get a little peeved when people assume that my name is Charlie; although I obviously understand why they do. When I decided to start taking blogging more seriously, I wanted to be sure that the content was meaningful. I didn’t just want to spout out a bunch of nonsense; I wanted it to be intentional. I had just had my first child, a daughter, so obviously my priorities were focused on raising her and experiencing life moving forward from her perspective. I was lying in bed one night, throwing around ideas and keywords/phrases that stuck out to me. I found myself coming back to the same general consensus: I want my strong, capable daughter to have a ‘take over the world’ mentality. I am raising a future leader. A compassionate, strong, inquisitive little human. Whatever life hands her, she’ll take it (and the world) on with a sense of pride and accomplishment. “Charlie takes….” I thought. But Charlie takes what exactly? I didn’t want to use ‘Charlie takes on the world’ it was too long and sort of cheesy to me. The blog isn’t a summer blockbuster; it’s our life, the memories we make, testimonials about what works for us, what doesn’t, our values and what we want to instill in our little one(s). There is a reason I’m not a brand strategist. I can whip up some pretty decent digital aesthetics, but cannot for the life of me create a brand. I’m the assistant to the assistant brand strategist (Office fans, where you at!?) Then one day a friend of mine suggested keeping it local. That If I was truly committed to making a name for myself, it would be best to start at home. I am (regrettably) an Arizona native, born and raised. I may say that begrudgingly, but it’s home. It’s where we’ve laid down our roots. Phoenix. I was lying in bed later that evening, and it totally dawned on me. ‘Charlie takes Phoenix’. I repeated it several more times in my head, teetering between loving it and being on the fence. I knew that the meaning would get lost in translation and that others wouldn’t really grasp what it stood for. But at the end of the day, who was I trying to impress, exactly? I knew what I wanted to convey by using it. It ended up sticking. I wanted to share our day-to-day from Charlie’s point of view. Phoenix is her home, where the foundation for the rest of her life would be cemented. It’s been a true labor of love ever since. 99% of the time I have no idea what I will write about. I struggle with being a mundane mom and human. I don’t travel the world to exotic beaches with my baby in tow…I’m lucky if I make it downtown more than once every three months. Most of the items I use are second-hand or thrift bought, and I spend a majority of my time Pinning things I’ll never get around to actually making. What I’m here to offer my readers is a respite from the strain of chasing perfection. It’s exhausting having to constantly put forth your best self through cookie-cutter filters. Some days, you just wanna take your bra off and wear the pajamas with the hole in the crotch for a week straight and not have to think about when your next photo-op will be. I’m here for those days. You don’t have to impress me, mama. I see you. I am you.